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3 Top Niches

561-1934 Prioritizing Your Target Market Niches (TeleClass)
Hosted By: Cheryl Downing
Tuition: FREE
       11/13/2007 (5:00 PM) - 11/13/2007 (6:00 PM) Eastern
Learn how to select and prioritize your top three target market niches, instead of just one. The reality is that in the first few years of your business you will probably make many changes, e.g. what target market you want to pursue, what products and/or services you want to offer, perhaps even your overall business direction. This session will give you a more pragmatic approach to developing a marketing strategy.

Seminar Description:

That's right. The topic title says "niches" -- plural.

Do you cringe whenever someone asks who the target market is for your business? Do you feel that if you have to pick just one niche that you'll be leaving money on the table? Most startup business owners either:

- Get "stuck" trying to figure out their target market

- Feel frustrated and locked in by only having one target market

- Or, they run around like crazy trying to pursue everyone.

However, the reality is that in the first few years of your business you will probably make many changes, e.g. what target market you want to pursue, what products and/or services you want to offer, perhaps even your overall business direction. This session will give you a more pragmatic approach to developing a marketing strategy.
What You Will Learn:

* Why selecting multiple target market niches helps you find the best-fit prospects.

* How selecting the top 3 characteristics of each niche can focus and clarify your marketing strategy.

* How defining the top priority segment can put you on the fast-track to revenue generation.

* Why prioritizing your niches helps you determine which marketing activities to pursue.

This class may be recorded.

Who Will Benefit:

Small business owners who are feeling stuck between a rock & a hard place with their marketing. This class will teach you cost-effective marketing & PR strategies to grow your business—without breaking the bank!

** Note: U.S. is no longer on daylight savings time as of November 4, 2007 **

Instructor Bio:

Cheryl Downing is a marketing consultant who teaches small business owners how to grow their business—without breaking the bank. Cheryl works with small businesses of all types, such as service providers, inventors, retailers, and high tech developers, just to name a few. Cheryl brings over 17 years experience in the high tech industry where she built her skills in marketing and sales at Xerox and Control Data. For the last four years, she has also provided training in marketing and market research for several Small Business Administration offices in the San Francisco Bay Area.

If you have any questions about this teleclass, please contact Cheryl directly at cheryl@cheryldowning.com or check her website at http://www.cheryldowning.com

 

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