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Keeping it Real

1035-3546 Keeping it Real: Radio Commercial Results (TeleClass)
Hosted By: Jeffrey Hedquist
Tuition: FREE
       04/26/2007 (8:00 PM) - 04/26/2007 (9:00 PM) Eastern
Keeping it Real: kill the hype, expose the truth, get results Can the truth sell? Consumers are more sophisticated, jaded and skeptical of anything that sounds like advertising. Advertising’s storyteller, Jeffrey Hedquist demonstrates how to: • Create commercials that don't look or sound like commercials • Kill the hype and expose the powerful truth that will resonate with your target audience. • Create "slice of reality" spots. • Lots of examples

Seminar Description:
This one hour seminar starts at 8:30 Eastern. There will be Q&A following.
This teleseminar is for anyone who wants to know how to create powerful commercials that break through the clutter and get results.
What did your mom always say? “Tell the truth.”
We may have forgotten that in our quest to become great creators of advertising.
What’s the best way to reach sophisticated, jaded and skeptical consumers?
Tell the truth.
In one hour you’ll learn:
• How truth is different for different demographic groups.
• A foolproof way to find out instantly what is powerfully true for ANY audience.
• Dozens of ways to tell your prospect the truth and have them love you for it.
• How to make the truth into a powerful story.
• how to use your client’s flaws to “humanize” them.
• The difference between facts and truth.
• The acronym that will keep you on track as you create your commercial.
• How to create prospect empathy.
• Powerful truthful opening lines for commercials.
Join me on Thursday April 26 at 5:30pm Pacific/8:30pm Eastern as we explore how to get under the radar of wary and weary consumers and get results for advertisers.
All you need is a phone and an hour.
To register, just go to http://Teleseminar.Hedquist.com.
It’s first come first served, and there are a limited number of teleslots available.

 

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