The "System"

WARNING: Do not buy another eBook or register for another Internet seminar until you've read the contents of this controversial letter
"Who else wants a proven "System" that turns raw ideas into solid businesses and solid businesses into raging cash machines in days and weeks instead of years?" But don't delay. Before I had a chance to post this letter, 64 industry insiders have already grabbed a seat and we're heading towards another fast sell out. From: Ken McCarthy Wednesday, 2:52 p.m. Dear fellow entrepreneur,

A lot of people ask me if anybody's really making money on the Internet selling things other than porno, Viagra or bogus 'get rich quick' schemes.

After ten years in the real world of selling products and services online and examining the businesses of hundreds of fellow net entrepreneurs, I have a surprising answer to their question: YES!

Yes, regular, normal people are making great, independent livings from home offices selling all kinds of legitimate products and services on the Internet. And existing 'brick and mortar' companies are adding six and seven figure increases to their annual sales by setting up shop in cyberspace.

I know, because a lot of them are my students.

Learn how they're doing it - and how you can too - by reading this letter

Until recently, figuring out the Internet success formula was a time consuming, cash burning, nerve wracking experience filled with painful trial and error and self doubt.

No more.

Now, there's a reliable, tested "System" for creating wealth through the Internet that's been proven effective for beginners, intermediate and advanced Internet marketers alike.

It's helped millionaires add new multiple streams of income to their existing businesses... it's helped part timers quit their jobs... it's accelerated the progress of beginners beyond their wildest dreams... and it may well be what just you've been looking for.

It's called the "System" and until last year when I decided to finally let the cat out of the bag, it was...

The best kept secret in cyberspace

This letter is full of real life examples of students of the "System" who've successfully made the leap from Internet dreams to Internet profits. But as you read it, keep in mind that these stories are just the tip of the iceberg of what's turning into a vast, unreported, underground movement.

Here are just a few of the success stories the "System" has helped launch (you'll read about more of them later in this letter):

Larry Trocha, a horse trainer, went from making $2,000 a month online to $32,000 in one month online in just 6 short months. He used the "System".
Dave Dee, a magician, went from $500 per month online to $5,000 per month online. He used the "System".
Kim Dushinsky, a book publicist, took her website from only 2 sales per month to over 300 sales per month in just a few weeks, by making some calculated changes. She used the "System".
Mike Long, who uses eBay to sell excess inventory, doubled his weekly sales and then doubled them again in a matter of a few weeks. Now he books $8,000 in online sales each week. He used the "System".
Another graduate took a company that sells pressure sensitive labels from $500 a month online to over $60,000 per month online and growing. He came to me as a complete Internet 'newbie' .... and then he learned the "System".

"What is the "System" and why do the people
who use it achieve such dramatic results?"

In truth, it takes two and a half days to explain. Here's the short version.

Once upon a time, ten years ago to be exact, a young guy who was already pretty successful running a direct marketing business took a long, hard look at a new-ish invention called the Internet.

Some people said it would change the world. Others said it would amount to nothing. Most people just ignored it. This guy said - and he was one of the very first to 'get' it - that the Internet was destined to become the most powerful direct marketing money machine the world had ever seen...especially for the small operator starting with little or even no capital.

He put on the first seminar devoted to marketing on the web. He wrote the first article on how to use e-mail for marketing published in a legitimate marketing industry trade journal. One of his students is credited with popularizing the banner ad, the financial foundation that made the commercial Internet explosion possible.

A revolution in Internet marketing education

While the seminar BS artists spend their time scheming how they can sell the maximum amount of junk from the podium, this guy has spared no expense to get the best of the real Internet marketing masters - guys who have made real millions on the Internet, not in hotel meeting rooms - to share the fruit of their experience with serious students.

It must be working. Because without infomercials, without piranha-like telemarketers, without expensive mailings, "System" trainings sell out every time they're offered with nothing more than word-of-mouth, a little e-mail and a simple letter like the you're reading right now.

In fact, as I write this, fifty nine seats - (scratch that - sixty four seats) - have been sold purely on word-of-mouth reputation before I even had a chance to post this letter!

Where do Internet millionaires go
to recharge their batteries?

Internet millionaires need seminars too. Where do they go to pick up new ideas and recharge their entrepreneurial batteries?

There's only one place: The "System."

Right now we're doing pretty close to about $50,000 a month - we're doing pretty well on the Internet.

Click to hear more from Armand in his own words.
(Length: 75 seconds)

Right now we're doing pretty close to about $50,000 a month in volume as far as business goes and we've done as much as $120,000 a day and 4 million in as little as twelve weeks - we're doing pretty well on the Internet. So when I came to the "System" one of the things I was looking at was what kind of content was going to be given.

I was actually shocked - by the end of the first speaker I learned about three things I could just crush my competition with, then the next speaker came up and I learned one thing that actually will totally change the way I actually advertise and change my whole business.

For each one of those ideas I would probably have paid what I paid to come here. I would recommend it to anybody from the new person to the most advanced person. If they need to know more about Internet marketing or how to take their business to the next level, definitely they need to be here.

Armand Morin
GoGenerator.com

Read what Internet marketing pioneer Declan Dunn has to say:

"What I learned at the System conference enabled me to systematize my own business better and immediately generate $500,000 in revenue for my company"

I'm good at what I do, and good means I'm smart enough to always be learning, but it's rare to find a place to go where you can do that...my hats off to you and the System seminar, it totally opened my eyes to marketing ideas I had never thought of, while introducing me to people who could make things happen with me.

Declan Dunn. CEO, ADnet International. Chico, California

Like Declan Dunn, John Reese is another highly accomplished Internet marketer with years of profitable money-making operations under his belt. If you're in the Internet business for real, you probably know his name, but don't look for him on the cover on an eBook. He's been too busy making money. In fact, John may be the single most successful Internet marketer I've met, with sales that are exponentially higher than his competitors.

Here's what John says about the "System" training:

"You'd have to be out of your mind
not to be a part of it. "

"The System training is the center of the Internet marketing universe. If you're in the business, or thinking of getting in it, you'd have to be out of your mind not to be a part of it."

John Reese. Orlando, Florida.
Opportunity.com

Here's what you absolutely need to know about Internet marketing that the gurus flat out don't want you to know:

Deep dark secret #1: The Internet is a limited
market place

That's right. While it's entirely possible to make a good living and serious money on the Internet, if your goal is to make mega-millions, you're going to need to branch out into other mediums.

Several of our faculty members, in addition to being 'top drawer' Internet marketers have successful, real world experience in fields like direct mail, direct response TV, and infomercials. They're not afraid to tell the truth about Internet marketing vs. other forms of marketing and if you're interested, they'll show you how to integrate those other mediums with your Internet efforts for maximum profit.

Deep dark secret #2: There must be an existing online market for your product or service or your venture will fail

Believe it or not, there are a lot of things that won't sell on the Internet. Most seminar gurus don't want to talk about this dirty little secret. They want you to believe that the Internet is a magic wand and all you have to do is wave it over any product and the money will start flowing. Nothing could be further from the truth.

While there are some products that won't sell on the Internet, there are others that sell incredibly well. In fact, there are some products that can only be sold profitably via the Internet. The "System" includes a tested methodology for quickly figuring out easily and inexpensively if there is an online market for your product idea before you invest your time, hopes, and hard earned dollars.

The "System" goes even further. "System" graduates get the tools to uncover hungry online markets that aren't even on most people's radar screens and then find or create products that meet an existing demand. We call it "shooting fish in a barrel" marketing and it's why some "System" users are able to create three or four profitable new businesses per year, while the average, poorly trained Internet marketer struggles, and more often than not fails, to get even one off the ground.

Deep dark secret #3: You must know how to generate Internet traffic to succeed on the Internet

Every real Internet marketer knows, if you don't have a predictable, repeatable way to drive a ton of qualified traffic to your web site, you can't have a successful Internet business.

The gurus hate it when I bring this up. They'd rather talk about 'pie in the sky.' But the fact is no 'traffic = no business.' Becoming a super pro at creating Internet traffic is not optional if you plan to succeed. That's why the "System" faculty includes some of the industry's top traffic generation professionals and we devote fully 50% of the training to this all-important subject

Deep dark secret #4: You must know how to convert Internet visitors into buyers in order to make money

Once you've got the traffic, you need to know how to turn those visitors into buyers. Again, this is not optional and the gurus get all shifty-eyed and vague when the subject of 'conversion' comes up.

To make maximum money in minimum time online, knowing the ins and outs of 'conversion' is essential. One of the reasons it's so hard to learn this art is that for all the 'hot air' that's blowing around, very few people are actually any good at it.

"System" grads get to learn conversion strategies directly from several of the industry's leading experts on this subject.

One "System" faculty member has figured out how to make a six figure income from an average of just one hundred unique visitors per day. He's the first to admit that's a pathetically small amount of traffic, but he converts it so well, it doesn't matter.

He'll reveal the secrets of his conversion process at the "System".

Deep dark secret #5: You need to learn from people who are in the business, not people who are in the business of talking about the business

This last bit is only common sense.

Believe me, there are a lot of guys who are making a ton of money online who I would love to sign up as "System" faculty members, but they either don't want to share what they know or they don't like teaching. It's too bad I couldn't get them all, but luckily I've been able - for the time being at least - to put together a team of super pros who naturally like to do both.

Maybe you've met a lot of people who have both these qualities - real knowledge and a desire and willingness to teach without holding back. I haven't. But there sure are a lot of guys giving seminars and selling eBooks.

"To be honest, I was real skeptical about coming.

Click to hear more from Dave in his own words.

"I've got a ton of manuals from other, you know, "famous" Internet marketers. Is there going to be anything new that I'm going to learn or is it going to be more stuff that I already know. But the seminar has totally blown me away! It's all new information, cutting edge information that I never knew before. And that's what I was hoping for.

Even the technical stuff! I'm more in the marketing end of things, but even the technical aspects were very clear as well.

I wanted to have a step-by-step system. I wanted to know what was first, second, third, fourth. The problem with a lot of courses is that they give you a lot of great ideas but they don't lay it out step by step, but this is just as you promised."

"The "System" is the one-and-only comprehensive, A-to-Z training that covers everything you need to know to succeed on the Internet - in just one intense, life-changing weekend"

It's a big claim, I know, and you may be curious how any seminar could possibly live up to it.

Just so there's no possible confusion about what the "System" is - and what it isn't - let me break down my claim into seventeen specific guarantees

"System" Guarantee #1: You'll get 'tried and true' techniques that work in the real world. No guessing. No theory.

The System is not based on one person's pet theory or one-in-a-million experience. It's a combination of the work of a network of extremely successful Internet marketing pros who have years of real world experience behind them.

"The most cutting edge, top notch Internet marketing 'how to' information delivered in a step by step simple fashion from the greatest minds on the web"

I can honestly say that in my 20 years of direct marketing, I have never attended an event as stellar as the system. Absolutely the most cutting edge, top notch Internet marketing/�how to� information delivered in a step by step simple fashion from the greatest minds on the web.
I can�t imagine doing business on the Internet and not attending the system seminars. What you have put together is nothing short of phenomenal. We should all strive to over-deliver the way you do.
Jimmy Sweeney. Calabasas, California.
www.amazing-cover-letters.com

"System" Guarantee #2: You'll get an entire step-by-step blueprint of everything you need to do to make money on the Internet. Nothing is left out.

The System is a total approach which means that you won't have to learn dozens of unrelated techniques to make it work. Every part of the System is directly related to every other part. This makes it easier to learn, easier to use, and most important, easier to profit from than any other approach to Internet marketing I've ever seen.

"You will experience a truly complete and comprehensive front-to-back system
you can use immediately after attending"

Ken McCarthy�s �The System� is the de facto standard of Internet Workshops and Seminars. Bar none. You will experience a truly complete and comprehensive front-to-back system you can use immediately after attending, not a pitchfest of thrown-together hyperbole.

If you�re thinking of attending, I have two very specific recommendations for you: (1) Register early, because all of the seats sell out really fast, and (2) It will cost you far more *not* to attend than the few dollars you invested in yourself and your future to be there.

If you want to shave literal years off your success curve and preserve your most precious resource - your time - then come to the System.

Since attending System in Cleveland, within less than 30 days I am doing current JV projects with three people I had never met before, and who did not know me from Adam: Declan Dunn, Jimmy Brown, and Yanik Silver.

Chip Tarver. Sevierville, Tennessee

"System" Guarantee #3: You'll get the 'whole story' at the System. It's not another 'bait and switch' seminar where you have to buy books and tapes to get real "nitty-gritty" details.

The System is not a 'front end' to something else. In little over a weekend, you'll have everything you need to create new online businesses - or dramatically improve existing ones.

One tip alone, has made me hundreds of
thousands of dollars in increased turnover

What makes The System different, is that it is exactly that - a system. No other seminar in my experience will give you this. The content delivered by each specialist is all interlinked, thus creating �The System�.

After three days, I walked away with a concise, organized system - a blueprint, if you will - on how to make my business really work on the Internet. No stone was left unturned. No questions were left unanswered.

Best of all, the money I paid to attend The System has been reimbursed several times over and I do mean several times over. One tip alone, has made me hundreds of thousands of dollars in increased turnover.

Peter Finch. London, UK

"System" Guarantee #4: You'll get fast, measurable results from the "System".

If you've already got an online business, you'll be able to start profiting from what you learn at the "System" right away.

From a 25-year direct response veteran...
"You delivered exactly what you promised: a system you can put to work to make money online immediately"
As a professional copywriter, I attend -- and teach -- at seminars throughout the year. I always feel my money and time are well spent if I get a kernel or two I can put to use. But you delivered exactly what you promised: a system you can put to work to make money online immediately.
And I mean immediately! We started applying the step-by-step information to streamline our own ventures Monday morning. The bits and pieces of a concept we'd been noodling for months suddenly fell into place. With 'The System' it's do-able and economical. Not to mention, I am suddenly a hero to my clients struggling to figure out the Internet.
I knew if you delivered a fraction of what was promised in the letter, the seminar would be worth many times the cost. But to my surprise, you over delivered every hour, every session. I was breathless.
My manual is already getting dog-eared. I can't wait to see what you guys do next!"

Anita Tomlinson Williams, ImaginationWorks, Inc. Lancaster, Texas.

"System" Guarantee #5: You'll discover how to create a successful online business in days, instead of weeks, with zero risk and minimal investment.

The System is the fastest, most economical way to get an online business started off on the right foot.

"The STRUCTURE of the "System", allowed me, a true novice a perspective as to how to approach and "do" in a fairly short time-frame--versus many seminars where OVERLOAD and PARALYSIS sets in after the adrenaline has worn off."

Every speaker was well prepared, passionate, and shared the "how to" for those who want to implement on their own. I felt that each speaker had true respect and admiration for each other--but each tried to "outdo" the other in terms of IMPACT on the audience. Further, the STRUCTURE of the SYSTEM3, allowed me, a true novice a perspective as to how to approach and "do" in a fairly short time-frame--versus many seminars where OVERLOAD and PARALYSIS sets in after the adrenaline has worn off.

As a result of the QUALITY of the attendees, I have structured one rev-share deal, and on that one deal alone, will more than pay for the cost of the conference.

Mark Manuel. Andover, Massachusetts.

"System" Guarantee #6: You'll learn traffic generation techniques straight from real search engine and pay-per-click pros who generate millions of visitors for their clients each year

The "System" cuts through all the 'smoke and mirrors' surrounding how to get visitors to your web site. After the "System," getting traffic to your web site will never be a problem for you again.

"I more than paid for my admission to the System Seminar just from the new traffic alone!"

I have been online for about 8 years with websites that performed poorly. My current site www.x-streamers.com has been up for a little over 3 1/2 years. It performed pretty badly. After one of your PRE-training calls I tweaked a couple of things on my site, started using Google Ad words and overture, Ken, I saw such an influx of new business! It was amazing! I had more than paid for my admission to the System Seminar just from the new traffic!

Then I got to the system and frankly, I was blown away! Ken, I have spent thousands of dollars over the last 8 years, trying to find the handle to the faucet that turns on the traffic. Your �System Training� offered me MULTIPLE handles! You also gave me a number of buckets to catch the traffic when it comes in AND the recipe to turn them into Clients!

I have never gotten such �Real World� training. No Fluff, No BS, No Egos!

John Jaworski. Shelton, Connecticut.

"System" Guarantee #7: You'll get the 'inside story' on how search engines really work and a step-by-step plan on exactly what you need to do to insert your site into one of the top 10 positions.

No more quessing, waiting and hoping to get top placements. No search engine guru will ever be able to 'snow' you again.

If a 71 year old web master can get top positions in the search engine, what can you do?...

"From the first "System" I have been able to increase hits to my site to 3mm per year with a volume of over $3mm"

From the first "System" I have been able to increase hits to my site to 3mm per year with a volume of over $3mm. I also have achieved top listings in the major SE's. Just type in "mini donuts" and you'll see what I mean. Not bad for a 71 year old web master, Eh?

Ed Anderson. Minneapolis, Minnesota.

"System" Guarantee #8: You get tools and strategies that will let you create more of the world's most precious resource: free time.

What good is it to make a ton of money if you have no time to enjoy it? You'll discover how to make more money with less time and effort so you can spend more time doing what matters to you most.

"I've spent more quality time with my four year old
daughter in the past four months than I did in her
first four years combined!"

First, let me explain that I'm no Internet newbie. My first site went online back in 1995 and I have literally spent thousands of dollars and hundreds of hours on my Internet marketing education.

For the first time in YEARS my wife and I are not working on Sundays. We were actually able to take ten full days off around Christmas to spend the Holidays with our families back east. I've spent more quality time with my four year old daughter in the past four months than I did in her first four years combined!

All I can say is "THANK YOU!". I am happier, more efficient, more productive, less stressed and less worked than I've been in years and it's mostly due to the "System" Seminar. We are NOW for the first time in years just about on "top of things". I am very grateful to all of you as I know things will only get better from here on out.

Dave Harber. Las Vegas, Nevada.

"System" Guarantee #9: You'll learn how to dominate virtually any online marketplace - regardless of the size of your competitors or how many there are.

Most people marketing on the Internet today still don't understand the ABCs of how to make money online. "System" grads routinely eat their competition's lunch.

From a non-technical marketer with a ton of 'horse sense'�

"With the seminar not even half way over I probably already know ten times as much as my competition, maybe twenty times as much as my competition!"

I'm a professional horse trainer. The information was clear and it was logical. Step A, step B, step C. I was talking to Jim Maddox just now and with what he told me that we could do, I think I am going to be able to quadruple my sales - even better than that.

Until you come to an event like this and get to talk to the industry leaders who have insider secrets, you have no idea what to do. Before I came here I had no idea what to do.

With the seminar not even half way over I probably already know ten times as much as my competition, maybe twenty times as much as my competition! I'm going to get those top positions in the search engines which will steal all the traffic!

Note: Six months after his "System" training, Larry Trocha increased his sales tenfold.

Larry Trocha, Larry Trocha Training Stable. Penngrove, California.

"System" Guarantee #10: You'll learn how to sell high-ticket items and use the Internet to engineer 'huge paydays.'

The "System" shows you how to extract more profit from every visitor and every transaction. How would you like to double or - better your profits from the same advertising budget? It's no mystery to "System" grads.

"My average net profit last year was $26,752 per deal and I averaged one deal per week"

"As a result of what I learned from "System" founder Ken McCarthy and his direct marketing mentor Dan Kennedy, I went from struggling to find clients to a reliable, predictable income stream. My average net profit last year was $26,752 per deal and I averaged one deal per week.

Any business person in any field who misses the chance to learn the "System" is literally missing the opportunity of a lifetime!"

Jackie Lange, Dallas, Texas. Real estate investor.

"System" Guarantee #11: You'll learn how to put your business on 'auto-pilot' and make money even while you sleep.

"My gross to date is close to $8,000 and
my profit is almost $6,000.
You really do make money in your sleep!"

I am an attorney in Atlanta, Georgia with a consumer based practice. A law practice can provide a nice income, but it does not provide for residual income, nor is it a business that can be sold. I learned about Ken McCarthy�s System training as I was developing my law firm web site.

I can report that the System training was worth many times the tuition. The instructors were, without exception, the top people in their fields. Not only did we learn the techniques, but the System faculty recommended specific vendors, software and web based applications.

Following the System training, I began work on my first information product. It was hard work and there was still an element of trial and error - but I am up and rolling. To date, my project - a �how to� for consumers in a law related area - has been up and running for four months.

My gross to date is close to $8,000 and my profit is almost $6,000. And as one of Ken�s instructors says, you really do make money in your sleep!

Jonathan Ginsberg. Atlanta, Georgia.

"System" Guarantee #12: You'll get a proven, step-by-step system for building your opt-in list faster than you dreamed possible.

"Within two weeks, we had exceeded our best month ever for new sign-ups"

We have an ecommerce site that has been up for about three years. I was doing OK, but I knew we could do much better. When I started looking around for information on how to up our sales I kept coming across Ken McCarthy. One thing lead to another and I committed to the System Training. I knew it would help me, but I had no idea how much.

I came away with 15 major, concrete things we could do to up our sales. Within two weeks, we had exceeded our best month ever for new sign-ups, and I had only implemented ONE of the items, and it was relatively minor.

Mark A. Coudray. San Luis Obispo, California.

"System" Guarantee #13: You'll learn strategies to grow your 'brick and mortar' business and increase your profits safely without taking big risks or tying up a lot of capital.

"It has changed my business, my income and my life. 3 years ago business was 100% local, now it has doubled and is 50% local and 50% out of state"

1. The most important Internet marketing training available in one location.. If you don�t have this knowledge, you will be lost in the Internet jungle.

2. If they are serious about building an Internet direct sales business, they have to learn this information, or they will not grow or succeed. Period.

3. It has changed my business, my income and my life. 3 years ago business was 100% local, now it has doubled and is 50% local and 50% out of state, with customers I have great relationships with, but have never met.. That is incredible.

Mike Stewart. Lawrenceville, Georgia.

"System" Guarantee #14: You'll learn the right way to approach JV deals, the low-risk, high-payout marketing method that everybody's talking about, but less than 1 in 100 really understands.

"I expect to earn several thousand dollars per month
-- just off my first JV partner"

I�ve been writing direct response copy since 1995. And for the past 3-years my focus has been writing web copy. If you�re reading this testimonial -- my strong recommendation is that you don�t walk, but run to your phone and sign up for the next System Training.

One of my main reasons for attending this first-class event was to network with successful Internet Marketers. In short, I was looking for joint venture partners...to write web copy for. And although, the System Training will obviously provide you with the �nuts and bolts� of traffic generation and traffic conversion -- the contacts you can make are priceless!

So was it a good investment? Absolutely! I expect to earn several thousand dollars per month -- just off my first JV partner. Needless to say, I�m all smiles right now. So, before Ken sells out his next System seminar, do yourself a favor and register for it. You�ll be glad you did.

Tony Ostian. West Palm Beach, Florida.
www.webcopyguy.com

"System" Guarantee #15: You'll learn the 'not-in-any-eBook' secrets that will let you pay less than your competitors for top quality pay-per-click traffic to your website.

The "System" will show you how to master Overture's tough new relevancy guidelines, dominate Google AdWords and gain an instant competitive advantage over all your pay-per-click competitors.

"One of my ads on Google is getting a 10.4% click through rate.. and I built my list into the thousands of subscribers in less than 3 months!"

The System Seminar more than lived up to its billing. I took copious notes from every single speaker and on my journey home wrote out a LONG �to do� list.

I learned so many simple extra things to draw even more traffic, convert even more sales and be the king of my niche! And the best part of it all is - I took action and it�s working! For example, one of my ads on Google is getting a 10.4% click through rate...and I built my list into the thousands of subscribers in less than 3 months!

Ken Alston. Earlysville, Virginia

"System" Guarantee #16: You'll get 'no-cost' and 'low-cost' ways to bootstrap your Internet business without taking wild risks with your hard earned money.

Using The "System" doesn't require a lot of money to get started. In fact, it thrives on 'lean and mean' budgets where every nickel counts.

"I brought in three very large orders in three days, and close to $9,000 from the sales letter so far"

I thought I might share with you my most measureable success I had with the tools I learned at the "System". Recently, I sent out an html based sales letter to my list, which was modeled after a sales letter one of the System panelists was using with great success.

I brought in three very large orders in three days, and close to $9,000 from the sales letter so far. Needless to say I am very happy about this, and more importantly - - I'm excited about what I'm doing for the first time in many years.

Next year, I expect to triple or quadruple my sales from this site alone - using the tools that I learned from your training. Like most other attendees that I spoke to, I also left with pages of ideas for other Internet opportunities that I will be pursuing once I sell my business.

Brett Fogle. Boca Raton, Florida.

"System" Guarantee #17: You'll learn how the truly successful Internet marketers are running their businesses today.

The "System" is not another collection of warmed over eBook fantasies. It's the 'big leagues'.

"Best seminar I've ever been to"
"I've attended a $15,000 Jay Abraham seminar, Dan Kennedy's copywriting seminar, and numerous other workshops, but I've never experienced one that brought together the best people on the cutting edge for all facets of the process like you do"
Shirley Hanson, Hanson Marketing Group. Philadelphia, Pennsylvania.

Here's What Else You'll Discover At The System...

Easy ways to spot profitable niche markets long before they show up on anyone else's radar screen.
How to turn every email message you send out into a cash generating opportunity.
Tricks to get your prospects to read your sales letter as if their lives depended on it.

"I've been to several seminars over the years. When I came here I was expecting theory and I got some, but I was blown away by the real nuts and bolts, hard-core ideas. I love that kind of stuff, that's what I prefer. This seminar has really delivered on that. It's the best seminar I've ever been to."

Wayne Yeager. Lexington, Kentucky.
Trafficology.com

Click to hear more from Wayne in his own words.
(Length: 58 seconds)

How to develop products lighting-fast.
How to instantly tell if your idea is a bona-fide winner or loser that'll bleed your bank account dry.
Discover simple, easy-to-apply techniques you can use to instantly boost your website's conversion rate.

"The seminar surpassed my high expectations"

My wife and I own and operate an educational service and product company, Learning Forum, for 22 years. We�ve had 35000 students attend our summer camp program, SuperCamp, and over 8,000 teachers go through our Quantum Learning for teacher programs. One of my primary marketing activities has been direct mail.

The information, materials and presenter�s was awesome. Meeting directly with some of the presenter�s was a fantastic unexpected gift.The seminar surpassed my high expectations. If you by chance hear of the System Seminar, enroll immediately and expect to receive one of the best education programs on Internet marketing.

Two weeks after the seminar, I developed a successful Internet campaign with Google Ad Words, with the mentoring of Perry Marshall, that has significantly increased my client base. Starting with the pre system training, the Seminar and than continous reading of all the materials has made this one of the busiest and successful months I�ve ever spent.

Joseph Chapon, Learning Forum. Oceanside, California.

How to make a big winner out of a struggling website.
The right way and the wrong way to add audio to your website.
How to play Google like a violin.
How to get an 'unfair advantage' with pay-per-click search engines and pay less than your competitors.
How to identify the most promising parts of your online business to extract maxium dollars with minimum effort.
The secret of how to turn a profit on people who return your products. (And no, I don't mean reselling the returned product to someone else.)

"Last month's sales we're slightly over $70k
just from the web"

The "System" training was a total eye and mind opening experience. I decided to start where I was, with what I had and develop our company web site so that it actually MADE money AND in the process I would get a percentage of the sales.

It only took a couple of months for that to happen. It was small at first, but by the time another month had passed we had $20,000 in sales directly from the web, the following month it hit $30k and 2 months later I quit to just do their Internet marketing full time (for a larger percentage of course).

Last months sales we�re slightly over $70k just from the web and I got 10% of that.

Timothy Cheuvront. Fort Worth, Texas.

How to engineer fat pay days even when you're starting out with no money and no list.
How to launch a successful business in days instead of weeks, with an absolute minimum of risk.
How to sell high-ticket items from your website.
How to motivate affiliates to sell your products like crazy and send you a continuous flow of free, high-quality traffic.
How to use surveys to get people to tell you exactly what they want to buy, exactly how much they'll spend, and the exact words you need to use to sell to them.

"The world�s top Internet marketers standing in front of you, telling you all their secrets"

I thought I knew what �The System� training was going to be before I went... boy, was I in for a surprise!!

First of all Ken McCarthy, �The System� training organizer, does not allow any of the speakers to pitch any product during the training seminar! Secondly, Ken insists all speakers provide nothing but the latest, greatest and most useful Internet marketing information they can provide to all the attendees. And thirdly, Ken only gets the very best speakers to teach.

�The System� training is a giant brain-dump of the most cutting edge marketing information you can get your hands on. There are all of the world�s top Internet marketers standing in front of you, telling you all their secrets. It�s unbelieveable. It is with out a doubt the highest density information event I have ever been to in my life, the things you learn is just incredible!

Bruce Pea. Champaign, Illinois.

Little known order form design tricks that boost your sales dramatically.
How to turn first time visitors into profit centers - even when they don't buy from you.
How "System" 'beginners' routinely beat out their more experienced Internet competitors.

" I got my money�s worth just by networking with all the other attendees before the seminar even started"

I�ve been going to seminars for a long time and I was blown away by what you�ve done with the System Seminar. To be honest with you, I got my money�s worth just by networking with all the other attendees before the seminar even started!

Not sure if you knew this but my wife had just delivered twins about a month before the seminar. I had no idea if I�d be able to attend or not. In your ad copy, you wrote �even if it means crawling naked over broken glass and barbed wire to get here� and that spoke out to me. At that moment I pulled out my credit card, signed up and realized I could work out the details later.

Ken, thank you for pushing me. My family will be eternally grateful for the push you gave me to spend a weekend away from home. I learned more than you could ever imagine.

I�ve been using the Internet for a long time. I�ve even been an Internet consultant. The weekend I spent at your seminar helped me to clearly bring it all together.

Tracy Alan Childers, Athens Development. Cordova, Tennessee.

How to turn marginally profitable websites into cash cows.
A ridiculously-simple Google AdWords trick that will instantly give you the exact words you need to improve your conversion on any sales letter.
"Pound-for-pound, dollar-for-dollar, the quickest, easiest and most effective way to bring targeted traffic to your site in minutes."

"The seminar was mind-boggling!"

I am a graphic/website designer with over 30 years of experience in printing and sales. This is the second System training I�ve been to. I thought the first training was incredible, but this one has taken a quantum leap past it!

Ken has, as usual, over-delivered on his promises; his expertise and the accumulated wisdom of the speakers that made presentations at the seminar was mind-boggling; there was so much useful, pertinent information that any application of any one of the presented tactics is guaranteed to produce results!

I still consider myself as a beginner in Internet Marketing, but I got a ton of usable tactics to apply immediately to what I�m doing.

Thanks Ken - I thought there was no room for improvement but you just keep getting better and better!

Christine Braithwaite, Lighthouse Press. Surrey, British Columbia.

How to use direct mail to exponentially explode your online profits.
The truth about website design and why "flashy", "high tech", expensive web-design doesn't work - and the plain Jane format that does. Only a handful of Internet entrepreneurs ever figure this out on their own... and you'll be amazed at how fast the sales pour in when you do.
The Number One mistake behind most Internet marketing failures and how to correct it.

Introducing the "System" faculty

OK. Now let's get down to the meat. Who are these teachers and how can I dare claim that the "System" is radically different from any other Internet training you've ever been to or even heard about?

Ken McCarthy - Internet marketing pioneer and master business strategist

My job at the "System" is to recruit and screen the very best expert instructors available, teach them the "System" philosophy of Internet education, and then coordinate their individual presentations so they fit together into one seamless, easy-to-follow, A to Z system.

Here are my credentials for leading the training:

I started in the Internet business in 1993. My friends and colleagues from those days included:

The first independent commercial webmaster, Marc Fleischmann;

The first guy to start a business devoted entirely to the Internet and nothing else, Mark Graham;

The PR master behind Yahoo! and numerous other early Internet success stories, Ed Niehaus;

The ad agency exec who popularized the banner ad, Rick Boyce, a student at one of our early seminars; and

The 'young kid' I put on the first Web Marketing seminar ever with, way back in 1994, Marc Andreessen. He's the guy who popularized the web browser, co-founded Netscape, and, who, more than anyone else, made the Internet business revolution possible

That's the caliber of people I was fortunate enough to 'cut my Internet teeth' with and if you had taken part in some of my early trainings between 1993 and 1995 that's the level of expertise you would have been exposed to. It could have been worth millions to you. It certainly was to several of my students.

Now I'm back to share the real Internet business. The one that existed long before the hype, the dot coms, and the know nothing 'know-it-alls' piled on.

Perry Marshall
Topic: Google AdWords

Google AdWords is 'hands down' the fastest way to drive targeted visitors to your site. You can open up an account right now and in 5 minutes or less have your first ad up, generating traffic for you.

There's no one on the planet who knows more about how to get the most out of Google AdWords than Perry Marshall. He began advertising on Google before most people even knew you could.

Perry started marketing on the Internet in 1997 when he was the national sales manager at a startup company that made networking equipment. He grew that business 2000% in four short years and the web was his #1 way of reaching new customers. That company was sold in 2001 for $18 million.

Perry has used Google AdWords to generate millions of visitors for himself and his clients. He's generated traffic for a wide variety of businesses. Everything from ebooks, computer equipment, nutrition and health products, custom manufacturing contracts, even $50,000 software licenses.

Here's what you'll learn from Perry at the "System":

The one key secret about Google Adwords that allows you to get more traffic, more visitors, and more customers than your competitors while paying less money for each click.

A "can't miss" way to discover the exact words that will work best for your products, no matter what you're selling.

How to ferret out the real reason people are clicking on your ads with 'lightning fast' testing.

Why you should always run a minimum of two Google ads at the same time.

How to test headline ideas and in minutes know which one will make you more money. (No more guessing. You'll know within a few clicks if your headline is a winner or a complete bomb. This is major news when you consider that a better headline can pull up to 17 times more orders.)

A weird (but effective) way to uncover super high traffic keywords that are available for just 5 cents per visitor.

How switching the word order in your ad copy can increase its pulling power by 30% or more. (This is fascinating. Perry took an ad with the exact same words and simply switched two lines and the response skyrocketed. You'll find out why and how you can do the same thing.)

How to get click-through rates of 10% or more when the best your competitors can do is 1-2%.

How to take advantage of the Google "Darwinian Effect".

How to get more 'bang for your buck' by harnessing the power of hundreds of inexpensive key words your competition is overlooking.

What to do when the bid price for a key word you must have shoots up to $5 - $10 per click and how to get premium traffic for 66% less than your competitors.

How a $2.78 test produced more useful, money-making insight than thousands of dollars spent on focus groups and market research.

Jim Maddox
Topic: Winning the Search Engine Game in 2003

Jim has had an amazing career. He started as a US Navy diver and later became a professional treasure hunter. He's literally pulled piles of gold and jewels from the ocean floor. Then in 1993, when most the rest of the world was sound asleep, Jim staked his claim on the biggest bonanza of them all, the Internet.

It wasn't long before he realized how important traffic was to Internet success. By 1996, he'd decided to single-mindedly devote his company to mastering search engine placement. Now, he specializes in fighting and winning the brutal, but highly lucrative search engine game for his clients.

Can't get a good listing in the search engines? No problem? Jim can get it for you. Want top placement in Yahoo? Piece of cake.

Jim is one of a small handful of specialists who can go after and win top placement for the most popular and competitive search terms.

"Jim Maddox and Advanced Networks, Inc really have a handle on Internet marketing and bringing qualified traffic to your site. I am now doing over 70% of my business via my web site. That's over $750,000 in sales that I wouldn't have had. In fact, it's been so successful that I am set to retire in less than two years."
Jerry Smith - Absolutecaps.com

Jim's service bureau has long been one of the best kept secrets on the Internet. Now, under a special, limited agreement, Jim is making his know how available to students at the "System" training.

Alex Mandossian -
Topic: Targeted traffic conversion, copywriting, sales psychology

Alex comes to the "System" with a deep background in direct response advertising and a remarkable personal Internet success story.

In his direct response TV and direct mail days, Alex worked on some of the most successful multi-million dollar promotions of all time: Thigh Master (Suzanne Somers), RONCO Food Dehydrator (Ron Popeil), Doctor's Book of Home Remedies (Rodale), and Time Life's Wild Animal Video Series just to name a few.

He's added to - and in many cases entirely created from scratch - profitability for dozens of web sites in a wide variety of industries. His own web company, marketingwithpostcards.com, is a marvel of conversion, generating five figure net profits every month from less than 100 unique visitors per day. (That's the equivalent in online marketing of hitting a home run every time you come up to bat.)

Some of Alex's other web 'hits' include:

tripling the sales for a cable descrambler retailer by adding just one line of code

increasing the conversion rate for an online services company from 14% to a an eye-popping 83% with a simple makeover

creating a simple 'upsell' script that increased gross sales for a supply catalog by 22% and doubled profits overnight

Best of all, Alex is a natural teacher. He'll show you in a step-by-step, easy-to-follow how YOU can duplicate his success with your own projects.

Jason Potash
Topics: JV marketing, affiliate marketing

The deep, dark secret of marketing is that building a business through paid ads alone is often slow and expensive, and always an uncertain process.

In contrast, a few well conceived joint ventures (JVs) can take you further, faster with near zero risk than even a five or six figure ad budget. JVs are a great way for new businesses to get customers fast and for existing businesses to expand their reach with minimal risk.

In recent years, JV marketing has captured the imagination of Internet marketers, but in spite of all the hot air generated on the subject, the art of putting together successful JVs is still a mystery to most.

Jason Potash got his start doing JVs offline in the rough and tumble world of retail software marketing. Long before affiliate marketing appeared, he was building JV sales channels for his clients, boosting their sales exponentially while simultaneously slashing their marketing costs.

Jason's transferred his offline JV experience to the Internet with explosive results. In crowded, highly competitive online niches, he's taken his products to the top of the heap without making big investments in advertising or taking wild risks.

At the "System", Jason will correct the many common misunderstandings entrepreneurs have about JV and affiliate marketing and replace them with a proven, repeatable system for creating JV success stories.

Here's some of the things you'll learn from Jason:

The "MUST DO" checklist for creating successful joint ventures

Applying the JV "parasite" principle to tap into all the targeted customers, prospects and affiliates you'll ever need

How a 40-minute phone call opened up a $233,490 revenue stream

Why JVs, when used correctly, are the ultimate ZERO-cost, quick-hit marketing weapon

The fatal flaw that kills 99% of joint ventures and how to avoid it

Quick and easy ways to motivate your affiliates to sell more

How to give your affiliates multiple income streams even when you have only one product

How to get your affiliates to build your list for you -- automatically

How to get your affiliates to recruit new affiliates for you and grow your bottom line without spending a nickel on advertising.

And many more secrets, tactics and techniques you can't learn from any book or tape course.

Don Crowther
Topics: Pay Per Click Search Engines

Don Crowther is one of the 'old hands' of Internet marketing.

Nine years ago, he left a cozy position in the Fortune 100 world to start a business helping companies make sense of and make money in the then just forming online world.

Nine years later, Don's top five clients alone do a combined total of $750,000 in sales, attract 2,000,000 visitors and generate 18,000,000 page views per month. That's per month.

When pay-per-click advertising emerged with the launch of GoTo in the late 1990s, Don paid particular attention to the new ad medium. Since then, he's been quietly collecting stats, testing tactics and extracting the secrets behind what makes profitable pay-per-click advertising tick.

Hard core 'how to' information like this is worth a 'king's ransom' and Don has kept it close to his vest. At the upcoming "System," he's agreed to present the fruit of his hard earned pay-per-click experience in a public forum for the first time.

You won't find this material in any eBook or tele-seminar. It's 'big league' stuff for "System" students only.

Here's some of the things you'll learn from Don about pay-per-click search engines:

Why every business should harness the power of pay-per-click advertising without delay

How to create pay-per-click ads that attract buyers not 'tire kickers'

Why being #1 on most pay-per-click search engines is a bad idea

The exact position you want for your ads to make the most money possible. If you're currently spending any money at all on pay-per-click advertising, this one secret will more than pay for your entire "System" seminar

A handful of numbers you must track if you're serious about making money in the pay-per-click advertising game

A strategy that lets you win even when you can't afford to buy the keywords in your category

Which pay-per-click search engines pay out and which ones are a waste of your time and money

How to tell which key words are actually making you money and which ones are just generating a bunch of useless traffic

How to use pay-per-click advertising to quickly test, refine, and optimize online business ideas and turn marginal businesses into money-makers and money-makers into grand slam success stories

Jeff Walker
Topics: Launching new products online

Jeff Walker is one of those 'underground' Internet marketers you usually only hear rumors about. Since 1996, with little fanfare, he's quietly sold hundreds of thousands of dollars worth of 'how to' information year in and year out - all online.

One week, just to prove to himself he could do it, he cranked up his sales machine and did more than $106,000 in sales in just seven days. Fellow Internet entrepreneurs sat up and took notice and have been seeking out Jeff's advice on how to launch new products online ever since.

When Jeff started in the business seven years ago, the conventional wisdom was that people wouldn't pay for information on the Internet. He quickly proved them wrong by selling subscriptions to his newsletter for $99 to $700 per year.

Jeff takes particular delight in launching new products. His time-tested system for rolling out new products the right way not only guarantees him a big influx of new cash, it also creates a steady flow of 'automatic' income that streams in everyday even when he's hiking in the mountains in his home state of Colorado.

At the "System" training, Jeff is going to 'draw back the curtain' and reveal the system he uses to roll out new products for maximum impact and profit.

Stephen Pierce
Topics: Affiliate marketing and conversion strategies

Like the rest of the "System" faculty, Stephen Pierce does not make his living selling 'how to make money on the Internet' eBooks. Instead, he makes his money selling online information to a real world, niche market.

Stephen's published the online financial advisory service, Impulsive Profits, since 1997 and has leveraged that initial project into a large, devoted customer following and a line of highly profitable info products. Along the way, he's earned a 'practical PhD.' in how to generate qualified free traffic, boost conversion rates, and recruit and motivate joint venture partners and affiliates.

Another 'low profile' performer who prefers making money to being in the limelight, Stephen became frustrated with what he saw as the almost universally bad advice novice Internet marketers get from the guru circuit. To remedy the problem, he gathered some of his insights and experience into a book for Internet marketers which he called "The Whole Truth."

Starting as a complete unknown in the filed, but using the same methods he perfected to successfully sell trading advice, Stephen attacked the overcrowded, hyper-competitive 'how to market on the Internet' marketplace and scored a major home run his first time out.

While most eBooks on Internet marketing disappear without a trace, Stephen's book is still a best seller on ClickBank months after its initial $49,742.20 profit in 49 days launch.

In short, he 'out-guru'ed' the gurus and at the "System" he'll show you how you can too. Here's a short list of some of what Stephen will be sharing:

How to find under-exploited markets that you can dominate quickly and easily

How to create a 'following' that buys from you over and over again

How to boost conversion to your site by 25% or more with a simple programming trick Stephen calls the 'Amazing Order-Trapper'.

Why sending your customers to someone else's affiliate offer is a bad idea and how to make profits as an affiliate without giving away the cream of your list

Special Bonus Session
The world's best kept 'secret weapon'
in the direct marketing world

If you take nothing else from this letter, remember this:

Savvy direct marketing is the hidden secret behind every Internet success story.

For this reason, I try to have at least one world class direct marketing superstar on the faculty of every "System" training. In the upcoming training, our guest will be one of the direct marketing world's best kept secret weapons:

Introducing John Carlton

John's the mastermind behind some of the most successful direct marketing promotions in the last twenty years. For the past 22 years, he's kept a low profile, quietly knocking out one blockbuster ad and direct mail piece after another.

John got his start as a high paid troubleshooter for L.A. ad agencies. They'd sneak him in the back door when they had a job that was too for them to handle. As often as not, his ads and letters would smash all previous sales records for the agency's clients.

In the 1980's, John broke into the direct response 'big time' by writing with Jay Abraham. Later, copywriting genius Gary Halbert picked him to work closely with him to produce copy for his many clients and projects.

Recently, John was the featured speaker at Dan Kennedy's Last Ever Copywriting Bootcamp which cost $3,995 to attend. Dan is one of the top 5 marketing minds in the world and he says "John Carlton is the one copywriter I would hire."

John has hit home runs selling everything under the sun: high-priced financial newsletters, martial arts courses, $7,000 marketing seminars, sex guides for men, body building supplements, weight loss programs and golfing videos, just to name and few.

You can see John's ads pumping cash like oilwells for his clients in magazines like Men's Health... Golf Digest... Black Belt... Men's Journal... Muscle & Fitness... and even Penthouse.

At the "System", John will reveal the private "bag of tricks" he normally only shares with clients and proteges. Here's some of what you'll learn from John at the "System":

How to pinpoint the powerful "hook" hidden in your product that will stop your prospect dead in his tracks and virtually force him to read every word of your ad.
The best way to write a killer headline.
How to produce world class copy fast. (It's not as hard as you think, when you know how.)
A no-brainer method for uncovering the 'major hidden benefit' you need to explode your sales.
How to use ad copy to re-position your products and services so you can get a premium price for everything you sell without changing a single thing about your offer.

John has never appeared at any Internet marketing seminar before and he's usually only seen at Jay Abraham, Gary Halbert and Dan Kennedy-level events, where ticket prices start at $3,995.00 and can go as high as $25,000.00 per seat.

My pledge to you

I know that if you've been a student of business for any length of time you've probably been burned by people who make big promises and then don't deliver. That's why I've taken the time to be as accurate and as detailed in this letter as I can be. I want you to know exactly who we are and what you can expect from us.

I also offer these five guarantees.

1. No fat, no filler

From Day One we get right down to business. John Alanis of Group M Marketing, who has been to a ton of seminars, told me he has never seen an audience so focused at a seminar as people were at the first "System" training which he attended. There's a reason for that. We make sure every second counts.

2. No hype

We won't be showing you things that 'might' work or 'should' work. Everything taught in the "System" has been tested and proven effective on at least a dozen, and sometimes many hundreds, of campaigns and clients. These are the actual techniques that entrepreneurs who make big money on the Internet use to build and expand their business. And as the graduates of the first "System" training will tell you, we delivered on our promise of providing a complete A to Z system.

3. No pitching

All of our speakers have written books and created courses about their individual disciplines and specialties. Their books and courses will be available to "System" attendees at eye-popping discounts that you won't see anywhere else. But the "System" trainings are NOT pitch-a-ramas. You don't have to buy 'something else' to get the benefits of the "System." The "System" is NOT a lead-in to an even more expensive deal that you have to have in order to succeed. The training stands on its own, and as graduates have shown, a "System" training contains everything you need to set the world on fire.

4. Real access to our faculty

How many seminars have you been to where the 'genius' flies in, does his pitch for his tape set and then flies out before you barely even have a chance to ask a question, let alone talk to him personally?

I don't like it and you probably don't either. At a "System" training, the faculty and most of the guest speakers are present for the entire event. They're in the audience with you. They take breaks and eat meals with you. They're available for private questions. In fact, they welcome them (within reason, of course. They need to sleep and have some 'down time' too. )

5. Marketing friends, not marketing geniuses

Everybody's always talking about 'marketing geniuses.' I guess that's an exciting word to throw around.

The "System" faculty are sharp guys, among the sharpest I've found in over twenty years of doing business. Some of them may actually even be geniuses. Heck, I don't know, but I do know this: they're all real, down-to-earth, approachable people who know what they're talking about, have been where you are right now, and are happy - downright pleased in fact - to share what they know with people of like mind who are sincerely interested in learning.

Instead of thinking of us as marketing geniuses, which some of the instructors may be, think of us as your friendly neighborhood 'profit plumbers.' Is your Internet cash pipe stopped up? No problem, we'll take a look and get the money flowing. Then we'll go out and have a beer together. That's what the atmosphere of a "System" training is like

If you're looking for a 'genius' in a $2,000 suit and an attitude to lecture you about all the compelling, illuminating, extraordinary, and provocative ways he's smarter than you are, we're not the guys you want. We're about you making money.

"If I woke up with amnesia and suddenly forgot
everything I knew about Internet marketing and had to start over, the System would be the one place I'd go because I could re-learn everything I learned the past 7 years
... in one short weekend."

I have an entire room in my house filled with nothing but direct marketing material. Everything from Jay Abraham's $15,000 Protege courses, virtually everything Dan Kennedy has ever published, almost all of Gary Halbert's materials, and hundreds of courses, books, and seminars from legends line my shelf.
With all of that, I learned more at the System seminar than any other single event I've ever attended.

If you want real proof, you don't look at how successful the teachers are, but how well the students are doing. And, from talking to dozens of people sitting in the audience like me, I kept hearing example after example of how they used the techniques in the System to dramatically change their lives. It was simply amazing.

James Scott. Longwood, Florida.
www.makealivingfromhome.com

So what's the catch?

Right about now, you might be asking yourself: If this is so great, why are you opening the doors to the vault and letting everybody in? There's got to be a catch somewhere.

First of all, we're not letting everybody in. The only people who are being invited to attend the next "System" training are students and clients of our faculty, grads of previous trainings and their friends and clients. So there are thousands and thousands of people who are never even going to see this letter, let alone get a chance to get inside the seminar room.

Second, in order to attend this seminar, there are a few ground rules:

#1. No tape recording and
#2. You must sign a 'serious as death' Non-Disclosure Agreement that you will not teach or publish any details of the "System."

Those are two pretty basic requests, but if they're a problem for you, best not register because if we catch anyone 'pirating' this material and re-selling it, that person is going to put my attorney's kids through college. (He's sharpening his knives right now waiting for the first 'guru' to make a wrong move.)

Third, this is a business like any other. We're charging a fee to attend, a fee we feel is well in line with the value you'll receive, and we expect to make a nice pile of money for our efforts. So we're not giving anything away. But we also feel that if we charge a significant amount of money to attend a training, we better deliver - and we do. Just ask our grads.

Can't I just stay home and get the tapes?

What tapes? The last three "System" trainings were taped for archival purposes, but those tapes will never be released to people outside the "System."

In the distant future, we may create a 'highlights' program to give people a taste of some of what goes on at at "System" trainings, but the only way to get the full "System" is to attend a "System" training.

The date for the upcoming training may or may not be convenient for you. Of course, there's no way for us to know, but we did pick a date that we believed would be easy for the vast majority of people to attend.

Right now, November may seem pretty far away, but I assure, you it's not.

First, remember that the first "System" training sold out in just 22 days even though it was virtually unknown. Now word has gotten out and there are a lot of people who are kicking themselves for missing out on the chance to have been part of that once-in-a lifetime pioneer class. They're not going to make that mistake a second time.

Second, because we want to sell this thing out fast and focus on further perfecting the content, we're offering some inducements to people who can act decisively.

Third, just as we did with the first '"System" training, we're limiting the size of the event to a scale that allows us to give individual attendees maximum attention. Once we hit our number, that's it. The doors will be closed.

Will there be another chance to take the "System" training?

I don't know when